Tuesday, 14 December 2010

MA FASHION DIARY- 14/12/2010: The result of the mini test

I have uploaded the photos to my Chinese blog at Renren.com and SinaTwitter on 10th Dec 2010. The blog provide me the number of how many people click the photos. The count date is 14th Dec 2010. It’s only 4 days after I upload the photos

SinaTwitter is not available for providing the click date. But my Renren Blog does. I draw a frame around the number of how many people click the pictures.

I collect the date and made the form below to shows the total reach.  There are 1150 people click my photos in only 4 days.
I still set up a questionnaire on my blog to get the feedback of what they think about my photo-shoot or styles. 
First, take a look about the result from my blog at Renren.com
There are 50 people answer it. 40 people think that my photo-shoot successfully styled vintage into high end. 29 people love the styles in the photos. Only 2 people think my styling and photo-shoot doesn't works and no one dislike the styles. 

I stil put the same questionnaire on SinaTwitter. 
The results are almost same as the one at Renren.com
80% of people think  that my photo-shoot successfully styled vintage into high end. 60% people like the styles. Only one people dislike my photos. 

All these results shows the styling is successful in transform vintage into high end. All the results and feedback taken form Chinese audience. That shows most Chinese audience can accept the high fashion vintage styles.

Saturday, 11 December 2010

MA FASHION DIARY- 9/12/2010: Mini Styling Test-The Vivid in Light

I still want to do a test mini photo-shoot first by using vintage clothing to test whether people willing to accept the styles. 

This mini photo-shoot inspired by the S/S 2010 ad campaign of Calvin Klein. The outstanding color in the photo-shoot became the key. Also the using of light is very helpful to advance the photo into high end.

My shoot called "The Vivid in Light", the color and light will become the key. There are 3 different key color: Red, Blue and Black. And 3 different using of lights: natural light, backlight and flash light.
Most of the clothing came form the vintage. I chose the best 8 upload to my Chinese blogs. 

Styling, Modeling & Photo Editing by me
Photographer: Chirs Dong

Chris is one of my best friends. She learning Fashion Photography in her BA degree. She got the good skills to use lights. This time I work together with her, we chose the best 8 photos together. 

I have upload all of these 8 photos to my Chinese blog. After several days, I will count how many people click the pictures and doing a questionnaire to get the feedback of these photos.


MA FASHION DIARY- 3/12/2010: mega mega vintage on Chinese Fashion Press

Last time I have mentioned the "mega mega vintage" in Beijing.

Recently, some Chinese Fashion magazines borrow clothing form "mega mega vintage" for their new photo-shoot. Some others make the interview and take the introduction into their magazine.

First, we got FOR HIM MAGAZINE (Chinese: 男人装) November Issue.
Their new photo-shoot named Desire & The Ranch, photoed by Maoyan. Some of their clothing form "mega mega vintage"

Another high fashion magazine BAZAAR China doing the interview and take the introduction of "mega mega vintage" in their December Issue. 
In BAZAAR China, they introduce the vintage style, location, and what they got from Mega Mega Vintage. When the high fashion magazine especially the China issue mention the vintage or vintage style, that means vintage become the new fashion trend in China. Almost all the clothing from Mega Mega Vintage came form Japan or West. Japanese vintage on the other hand, came form western vintage. Mega Mega keep the original western vintage styles. That's another reason they become outstanding and represent the success in Chinese Way Vintage.

Friday, 10 December 2010

MA FASHION DIARY- 1/12/2010: mega mega vintage in Beijing

Here I find a vintage in Beijing called "Mega Mega Vintage".  

Here is the blog called "Beijinger" talk about Mega Mega Vintage:

For those in the know, Mega Mega Vintage has long been the go-to shop for trendy and offbeat vintage finds. Even beloved local designer Vega Wang, founder of brandSforzando, declared it “one of the few places [she’ll] shop at in Beijing.”
Our visit proved all that talk is not for naught. Guloudong Dajie is ripe with independent boutiques, from vintage copycats to urban streetwear stores, but Mega Mega Vintage’s cache of plaid shirts, retro dresses, distressed denim, vintage tees and leather bags, belts and shoes just can’t be beat. Both its décor and selection come the closest to vintage stores we frequent back in the States - and don't even get us started on the fabulous prices.
But enough with the generalities - here are our top fashion finds of the week.
1. Vintage Gap denim jacket (RMB 349)

It may seem too soon for this '90s trend to make its comeback, but no matter - denim in forms other than pants have been all the rage as of late, most popularly as cut-off vests, collared shirts and cropped jackets. The jacket may be the easiest to incorporate, as it works for nearly all occasions depending on what you match it with, from silk dresses to peasant skirts or even denim shorts and jeans, if you’re feeling so bold. (TIP: In the past, denim-on-denim has been regarded as fashion taboo, but we've found that if they're different shades of denim and strategically layered with colors and prints, it can look cutting-edge and hip.)
This time around, the denim jacket ought to be more fitted, cropped shorter and of a lighter wash. Whether you’re attending an afternoon picnic or heading out to a glitzy club, wear this trendy item in place of your usual blazer or light sweater, and roll up the sleeves for that insouciant look that seems so appropriate for summer.
2. Vintage Lee T-shirt with tiger emblem (RMB 159)
Let’s be honest – we can always use some more well-fitted basics, and we can never go wrong with another vintage tee (so long as they have the right graphics and fit). They’re comfortable, affordable and stylish, and perfect for wearing on a day-to-day basis. According to fashionistas and style bloggers, it’s become cool to wear worn-looking tees with animal images on them, specifically tigers. We can’t really explain this recent phenomenon ourselves, but we won't argue against it, as we're all for any move towards more functional and grunge-influenced fashion.

3. Alpine crew neck knitted sweater (RMB 249)
The ugly sweater trend is back, and no longer looking so ugly. Brought back best by Rag & Bone’s Fall 2010 collection, it accompanies denim bottoms and black tights quite nicely. We understand that keeping cool is most peoples’ priority right now, but we promise it can work – and that it’ll also get plenty of wear when fall comes around.

Here are the photos about mega mega vintage store, the store was painted in whole red. Very old style door with chic color. English store name.

This vintage store in Beijing actually represent the successful vintage style in China. We can feel the western style everywhere not only from the decorations of the store, but also their western chic stuffs. 

Here I still got some picture about their own photoshoot which used to promote their clothing.

Though it's very simple photoshoot, but the color and light are works. In my opinion, the dress in the picture looks high quality. And the mood of the whole photoshoot more like a brand designer's works on the press in fee style. 

Thursday, 9 December 2010

MA FASHION DIARY- 28/11/2010: Meijia S-Vintage Muse in Shanghai

Meijia S is a Shanghaiese girl who pay her eyes of fashion on vintage style. She now is a well-known fashion blogger. Her vintage styles not only welcomed in local but also push her onto the Vogue Germany. 

As the new generation in Shanghai, she represent the attitude towards Vintage or second hand clothes: can accept and thought that is fashion.
At first, she just found interesting and chic clothing form the wardrobes of her mother or grandmother. After her styles succeed, she begin to find more vintage clothing to style. 

Here is her Chinese Blog: http://meijias.blogbus.com/
Here I post some looks of hers

Introduction from Meijia S:

a shanghainese girl who is crazy for fashion.

my style is simple and chic.

so obsessed with vintage.

Here is another press from the Style Stalker of WHOWHATWEAR
We glad to see Meijia S appeared on it.

And also her LOOKBOOK.nu: http://lookbook.nu/user/92969-Meijia-S

Wednesday, 8 December 2010

MA FASHION DIARY- 25/11/2010: Vintage Store and Lifestyle in China

Here I found an online magazine talk about the Vintage Store and lifestyle in Shanghai.

There is a Vintage Store located in the Anxi Clothing Market in Shanghai. The picture below is the owner and the decorations of that store. 

This page introduced the tips about how to shopping vintage. The stuffs and goods shown still form the same store. 

This page, editor give the reasons why people choose Vintage Clothing. 
1. Vintage clothing have stories
2. Vintage Clothing can call back your own memories about a specific time
3. The styles of vintage clothing are classical and timeless, the pass the selection of time.
4. Vintage Clothing also pass the selection of quality, some of them even represent the handicraft art

The following pages are the interviews about people who choose vintage. The editor give the questions such as why they choose vintage, what's special of vintage, Do you feel reject about vintage because they are second hand.

After reading their interviews, these people from every level of the society. Their status are different. Some of them are designers, some of them are students, others are photographers. But all of them mention the most important reason that they chose Vintage: Everyone want the fashionable clothes, but in Shanghai, almost all stylish clothing are expensive. Their lower incoming level can't afford these brand-named products. And the vintage that you can found unique-styled products in acceptable prices.

They also said, although from Chinese tradition that people reject second-handed products. But in new generation, most of them are more active in innovation and get the better receptive ability in new trend than their parents. More and more young people show their talent in absorb new fashion.