I start the research part of my project. In my project I plan to open a vintage clothing shop in Shanghai. The first step which is most important to me is to get the knowledge of the Chinese fashion market.
So I find the book named Chinese Fashion From Mao to Now written by Juanjuan Wu. There is a chapter talk about the Importing Luxury brands. In China, these luxury are very popular and people follow them just because they are international brands. They become the key to show someone's social class or identity.
There is no doubt that Importing Luxury brands influence Chinese people a lot. By read this chapter, I think I can find a lot researches that helpful to my POS.