This afternoon, we have a short project called "Love Project". For me, it sounds like share your own story about a specific item.
What I chose is the coat I got from Alexander McQueen sample sale last year. After I tell the story, I just got an idea that collect the story may be the one of the reason why some people going to buy the vintage clothing. My McQ coat itself was used in the 2007 s/s fashion show, it was kind of vintage luxury.
I just guess some of the consumers maybe interesting in collecting the stories it can be one of the reason that they choose to buy the vintage clothing.