Today I talk with one of my friend Chris about my POS.
Chris now is fashion photographer. She always pay her attention in Chinese fashion market. We were classmates when we study in Shanghai. After that both of us go to UK for our BA degree. Just like me, she loves vintage clothing so much.
This September, she told me her family plan to start a fashion brand business in China. She find some company to doing the market researches. After that her family decided to used English brand names and western fashion trend as their styles.
After I told her my POS, she said: Although vintage style is one of the hottest trend in West, but to most Chinese consumers, these clothes are second hand. They won't buy it. If you plan to do this as the business, it will take a huge risk."
After talk to her, I begin to think about my direction of my POS. My BA degree was all about fashion design and fashion styling. I understand that market research is the key to know what the customers want. But for me, I'm more willing to focus on styling not the business plan. These weeks I find a lot of useful information. I gain a lot knowledge of what the Chinese consumers want. But when I review what I have done so far, it's more about open a vintage business in Shanghai and test whether it makes money or not. That's really is not I want to achieve.
Next I need to get some professional advice form the people who working in Chinese fashion industry. And I need to think about what I really want to do in MA stage.
Thursday, 18 November 2010
MA FASHION DIARY- 22/10/2010: weekly review
This week, I got so much information from the book called Chinese Fashion From Mao to Now.
Tom Ford Said: "We are finished here in the West - our moment has come and gone. This is all about China and India and Russia. It is the beginning of the reawakening of cultures that have historically worshipped luxury and haven't had it for so long."
Here are some number to explain the Luxury market in China :
"China has become one of the fastest-growing markets in the world for luxury labels, and by 2008 nearly every global label had a presence in China. With sales exceeding $6 million, China was the third largest luxury goods consumer in the world in 2004, accounting for 12 percent of the world's total. China is projected to consume roughly 29 percent of the world's luxury goods in 2015, supplanting Japan as the largest luxury brands consumer."
Luxury did so much influence to Chinese consumers as well as the Chinese fashion markets.
I'll keep going on and found more useful information from this book.
Tom Ford Said: "We are finished here in the West - our moment has come and gone. This is all about China and India and Russia. It is the beginning of the reawakening of cultures that have historically worshipped luxury and haven't had it for so long."
Here are some number to explain the Luxury market in China :
"China has become one of the fastest-growing markets in the world for luxury labels, and by 2008 nearly every global label had a presence in China. With sales exceeding $6 million, China was the third largest luxury goods consumer in the world in 2004, accounting for 12 percent of the world's total. China is projected to consume roughly 29 percent of the world's luxury goods in 2015, supplanting Japan as the largest luxury brands consumer."
Luxury did so much influence to Chinese consumers as well as the Chinese fashion markets.
I'll keep going on and found more useful information from this book.
MA FASHION DIARY- 18/10/2010: Chinese Fashion
I start the research part of my project. In my project I plan to open a vintage clothing shop in Shanghai. The first step which is most important to me is to get the knowledge of the Chinese fashion market.
So I find the book named Chinese Fashion From Mao to Now written by Juanjuan Wu. There is a chapter talk about the Importing Luxury brands. In China, these luxury are very popular and people follow them just because they are international brands. They become the key to show someone's social class or identity.
There is no doubt that Importing Luxury brands influence Chinese people a lot. By read this chapter, I think I can find a lot researches that helpful to my POS.
So I find the book named Chinese Fashion From Mao to Now written by Juanjuan Wu. There is a chapter talk about the Importing Luxury brands. In China, these luxury are very popular and people follow them just because they are international brands. They become the key to show someone's social class or identity.
There is no doubt that Importing Luxury brands influence Chinese people a lot. By read this chapter, I think I can find a lot researches that helpful to my POS.
MA FASHION DIARY- 17/10/2010: Form my POS report
This weekend I begin to form my POS report.
I related my BA degree and what I want to achieve. I begin with my personal statement to introduce what I learn in past 3 years. I form my POS title as Vintage Invasion. In my opinion, the vintage clothing market in Shanghai hasn't been exploited too much. It means this market get the huge potential. In another words, it is a good time to introduce the vintage clothing into the fashion industry in Shanghai.
I related my BA degree and what I want to achieve. I begin with my personal statement to introduce what I learn in past 3 years. I form my POS title as Vintage Invasion. In my opinion, the vintage clothing market in Shanghai hasn't been exploited too much. It means this market get the huge potential. In another words, it is a good time to introduce the vintage clothing into the fashion industry in Shanghai.
Wednesday, 17 November 2010
MA FASHION DIARY- 15/10/2010: weekly review
This week I form my general idea of my POS. What I want to do at the moment is about open a vintage clothing store in Shanghai. In past three years, I doing fashion design and fashion styling for my BA degree , I got so much passion in fashion styling.
Vintage fashion is new to Chinese fashion market, I try to search in Taobao (The Chinese biggest online retail store). There just a few of the seller selling second hand clothing.
What I try to do is explain and introduce the western styling vintage store into Shanghai. Promotion this new trend by using different styling methods and skills.
What I need to do at the moment is begin to research more about the vintage and the Chinese fashion market. I think books are more helpful at the first step of my POS.
Vintage fashion is new to Chinese fashion market, I try to search in Taobao (The Chinese biggest online retail store). There just a few of the seller selling second hand clothing.
What I try to do is explain and introduce the western styling vintage store into Shanghai. Promotion this new trend by using different styling methods and skills.
What I need to do at the moment is begin to research more about the vintage and the Chinese fashion market. I think books are more helpful at the first step of my POS.
MA FASHION DIARY- 12/10/2010: LOVE PROJEST
This afternoon, we have a short project called "Love Project". For me, it sounds like share your own story about a specific item.
What I chose is the coat I got from Alexander McQueen sample sale last year. After I tell the story, I just got an idea that collect the story may be the one of the reason why some people going to buy the vintage clothing. My McQ coat itself was used in the 2007 s/s fashion show, it was kind of vintage luxury.
I just guess some of the consumers maybe interesting in collecting the stories it can be one of the reason that they choose to buy the vintage clothing.
What I chose is the coat I got from Alexander McQueen sample sale last year. After I tell the story, I just got an idea that collect the story may be the one of the reason why some people going to buy the vintage clothing. My McQ coat itself was used in the 2007 s/s fashion show, it was kind of vintage luxury.
I just guess some of the consumers maybe interesting in collecting the stories it can be one of the reason that they choose to buy the vintage clothing.
MA FASHION DIARY- 11/10/2010: rough thinking and inspiration
11 Oct is the first day I go to see the tutor after I landed. During my summer holiday, I already start to think about what I'm interesting to do in my MA stage.
I have passion to do the project about "Vintage". When I was still in Shanghai this summer, I sometimes wear the vintage clothes I got from UK. When my friends first saw those clothes, they love them and ask where did I got them. But what is interesting is after I told them they are vintage or second hand clothing, they just changed their attitudes. I can see that they don't keep their interest in my clothes after they realized they are vintage.
This make me think about why they can't accept vintage clothing although the vintage is the one of the most hottest fashion trend in western. This is interesting point for me to research.
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